中国冰淇淋和饮料连锁企业蜜雪集团的股价周五在香港下跌超过 7%,，该公司报告上半年利润下降，该公司股价连续第二个交易日下跌。
Shares of Chinese ice cream and beverages chain Mixue Group fell more than 7% in Hong Kong on Friday, extending losses to a second straight session after the company reported a decline in first-half profit.
该股周四收盘下跌 8.37%,，当时米雪报告称，截至 6 月份的六个月利润同比下降 14.7% 至人民币 23.2 亿元($345.2 百万)。收入增长 2.3% 至人民币 152.2 亿元。
The stock closed 8.37% lower on Thursday, when Mixue reported that profit for the period fell 14.7% year on year to 2.32 billion yuan ($345.2 million) for the six months ended June. Revenue rose 2.3% to 15.22 billion yuan.
公司还建议派发每股2.65元,的特别股息，但须经股东批准。
The company also proposed a special dividend of 2.65 yuan per share, subject to shareholder approval.
Mixue'的盈利能力受到成本和费用上涨的压力。销售成本的增长快于收入,，主要是由于旨在提高产品质量, 的投资，而销售和分销费用则因营销和员工成本, 的增加而增长了 22.9%,。行政开支也上升 39.4%,，主要是由于员工成本上升。
Mixue的 profitability came under pressure from rising costs and expenses. Cost of sales grew faster than revenue, primarily due to investments aimed at improving product quality, while selling and distribution expenses jumped 22.9% on higher marketing and staff costs, the company said. Administrative expenses also rose 39.4%, mainly due to higher staff costs.
目前，米雪集团在全球的门店数量比麦当劳的还要多，是Dunkin的,的四倍多，截至6月底，其门店网络总数接近63,987。该公司以其价格实惠的饮料和冰淇淋, 而闻名，其中包括其招牌 King Cone 香草冰淇淋。
Mixue Group now has more stores globally than McDonald的 and more than four times Dunkin的, with its store network totaling nearly 63,987 as of the end of June. The company is known for its affordable drinks and ice cream, including its signature King Cone vanilla ice cream.
虽然其大部分门店位于中国大陆,，但截至 6 月底，该公司在海外拥有 4,378 家门店，并且一直在向新市场, 扩张，包括中亚和美洲。
While most of its stores are in mainland China, the company had 4,378 stores overseas as of end-June and has been expanding into new markets, including central Asia and the Americas.
展望未来,，该公司表示计划深化在东南亚的业务，并进一步进军中亚和美洲,，同时建立更加本地化的供应链以支持其海外扩张。
Looking ahead, the company said it plans to deepen its presence in Southeast Asia and push further into central Asia and the Americas, while building a more localized supply chain to support its overseas expansion.
该公司还把目光投向饮料,以外的领域，计划通过动画系列,漫画,电影,特色商品甚至主题公园，将其雪王吉祥物打造成全球文化品牌。
The company is also looking beyond drinks, with plans to turn its Snow King mascot into a global cultural brand through animated series, comics, movies, featured merchandise and even theme parks.
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